Pull & Bear: Behind the Scent

Photography Nicolas Coulomb

Pull & Bear steps into a new creative chapter with 'Behind the Scent', a fragrance collection crafted in Grasse alongside nine internationally acclaimed perfumers. Blending the brand’s youthful, urban energy with expert olfactory craftsmanship, the line spans ten Eau de Parfums that reinterpret modern identity through contrasts: freshness and warmth, spontaneity and quiet strength. Designed for a generation seeking authenticity, each scent becomes a personal signature, transforming perfume into a bold tool for self-expression.

Novembre attended the launch in Barcelona, where perfumers Marine Mercé, Karine Vinchon, and Gaël Montero led an immersive workshop exploring the ingredients and nuances behind the collection, followed by a multi-sensory evening of sound, scent, and creative encounters.