"Closet" BB Noyaa x Puma

Talent BB Noyaa
Photography Basil Perot
Fashion Céleste André

BB Noyaa moves like her music: instinctive, emotionally precise, and rooted in a modern R&B language she helped reframe for her generation. After breaking through with viral tracks like So Fresh and being spotlighted as one of Booska-P’s “11 à suivre,” her first EP Sentimentale just came out. She’s been building a space where nostalgia meets sharp, contemporary identity- both in sound and in presence. Check out her latest videos N.O.Y.A.A and Situation Cheap <3

In her closet, that same duality takes shape. Nothing feels overworked, yet everything feels considered: a balance between softness and control, between Y2K references and present-day clarity. The PUMA Suede fits into that rhythm effortlessly. For BB Noyaa, it isn’t a styling piece that demands attention. It’s a grounding force, something that lets her switch between moods without losing coherence. Whether she’s stepping into a studio session or a moment of quiet between releases, the Suede becomes part of her language: understated, confident, and entirely her own.