SELECT YOUR PERSONA by Emma Valdiserra & Nicola Biscaro

Art direction & Styling Emma Valdiserra
Photography Nicola Biscaro
Hair Alexander Markart
Makeup Beatrice Pavan
Styling Assistant Maria E. Diegues
Photo Assistant Sarah Indriolo
Casting Junk Casting
Models Nariah Nicolle, Jianyi Ni, Esther, Ragnheidur

This editorial reflects a consumerist society where identity itself becomes a product, something to be bought, shaped, and constantly updated. In a world driven by trends and ever-changing standards, who we are is no longer fixed, but something we construct and reconstruct to stay relevant.

Presented as a fictional game, the viewer is taken through the illusion of choice, assembling an avatar that aligns with socially accepted formats. Framing this within a dystopian reality, the editorial imagines a day in the life of an individual who, upon waking, can effortlessly modify their physical appearance, style, and persona, just liken creating a character in a game, before stepping out into the world.