Aspirational Atmospheres: Presenting Jean Paul Gaultier’s Fragrance “La Belle”
CREATIVE DIRECTION Novembre Global
PHOTOGRAPHY Georgia Pendlebury
CASTING Ceval @ceval / Ismaya @isamayaffrench / Nix @lecourtmansion / Anaëlle @anaellepostollec / Bambi @bambiellarietanerelle / Clara @clarabenador
Jean Paul Gaultier’s new fragrance, “La Belle,” perfects a blend of both new-and-old; represented in the perfume’s notes—of vanilla, crisp pear notes, and earthy tonka bean basenotes. Expanding our sensorial experiences further, Jean Paul Gaultier explores narratives of connection through distance—revealing intimate portraits featuring the scent across various interiors; asking, “what does ‘La Belle’ mean to you?” Gaultier’s muses self-direct their photographs, creating a new legacy.