PROMENADE, AUDEMARS PIGUET x Novembre

Initiated with Audemars Piguet, Promenade is a project by Italian artist Quayola for which Novembre Bureau developed the curatorial concept, collaborating closely with the artist alongside writers Alex Bennet and Dan Hoy, and the designers at Bureau Borsche for a conceptual publication.

First presented at Art Basel Miami Beach in 2018 before touring internationally, the installation combines computer-generated video landscapes derived from 3D laser scans, an immersive soundtrack. The publication proposes static views of the film, poetic essays and a conceptual map of the Vallée de Joux in Switzerland, exploring the relationship between technology, nature and perception. As a multi-faceted work, Promenade proposes new ways of experiencing the natural world and perceiving movement beyond conventional modes of representation, inviting quiet and immersive encounters with a subtle sense of spiritual presence.

Curation Jeanne-Salomé Rochat
Words Alex Bennett & Dan Hoy
Typography Bureau Borsche
Website design Eliott Grunewald & Clément Gicquel
Courtesy Audemars Piguet

Filmed by a drone equipped with a 4K video camera, the artwork explores the logic and aesthetics of autonomous vehicles’ computer-vision systems and presents viewers with a new interpretation of the traditional “landscape,” one that has been decoded with complete detachment, robotic and analytical precision.